Web Design - Great Barrier Reef Marine Park Authority
Web Design - Great Barrier Reef Marine Park Authority
Web Design - Great Barrier Reef Marine Park Authority

Client

GBRMPA

Services

Web

Year

2022

Overview

Discover the reef: where immersion meets discovery on a digital gateway

We transformed the Great Barrier Reef Marine Park Authority’s website by enhancing user experience, improving content findability, and streamlining navigation. The new design showcases captivating visuals and educational content, making the reef’s splendour more accessible and engaging for a global audience.

Challenges

The Great Barrier Reef Marine Park Authority’s website faced several challenges, including an overwhelming number of pages and duplicated content, making it difficult for users to find information. The site lacked engaging visuals and user-centric design, limiting its effectiveness in showcasing the reef’s splendour and providing educational content. Additionally, managing the extensive content was cumbersome and inefficient.

Solutions

We undertook a comprehensive discovery process to understand critical business needs and user requirements. The sitemap was restructured to prioritise crucial pages and identify optimal landing spots for traffic. We incorporated captivating visuals to highlight reef life, tourism, and educational content. Information architecture was reviewed, and tree testing was conducted to refine site structures, categorisation, and labels. Frequently used action links were surfaced for quick access.

Outcomes

The redesigned website significantly improved user experience, with enhanced content findability and streamlined navigation. Efficient site management became possible, reducing redundancy and maintenance efforts. Visitors and business operators can now seamlessly explore commercial, research, tourism, and educational resources. The new, visually stunning platform successfully engages and informs global audiences, celebrating the reef’s complexity and beauty.

Gallery

Homepage Design - Great Barrier Reef Marine Park Authority
Homepage Design - Great Barrier Reef Marine Park Authority
Homepage Design - Great Barrier Reef Marine Park Authority
Mobile Web Design - Great Barrier Reef Marine Park Authority
Mobile Web Design - Great Barrier Reef Marine Park Authority
Mobile Web Design - Great Barrier Reef Marine Park Authority
Web Design - Great Barrier Reef Marine Park Authority
Web Design - Great Barrier Reef Marine Park Authority
Web Design - Great Barrier Reef Marine Park Authority
Web Design - Great Barrier Reef Marine Park Authority
Web Design - Great Barrier Reef Marine Park Authority
Web Design - Great Barrier Reef Marine Park Authority
Mobile Web Design - Great Barrier Reef Marine Park Authority
Mobile Web Design - Great Barrier Reef Marine Park Authority
Mobile Web Design - Great Barrier Reef Marine Park Authority
Footer Web Design - Great Barrier Reef Marine Park Authority
Footer Web Design - Great Barrier Reef Marine Park Authority
Footer Web Design - Great Barrier Reef Marine Park Authority

Contact

Ready to work together?

Contact

Ready to work together?

Contact

Ready to work together?

©2024 CRAFTED WITH CARE BY JOE

©2024 CRAFTED WITH CARE BY JOE

©2024 CRAFTED WITH CARE BY JOE