Client
GBRMPA
Services
Web
Year
2022
Overview
Discover the reef: where immersion meets discovery on a digital gateway
We transformed the Great Barrier Reef Marine Park Authority’s website by enhancing user experience, improving content findability, and streamlining navigation. The new design showcases captivating visuals and educational content, making the reef’s splendour more accessible and engaging for a global audience.
Challenges
The Great Barrier Reef Marine Park Authority’s website faced several challenges, including an overwhelming number of pages and duplicated content, making it difficult for users to find information. The site lacked engaging visuals and user-centric design, limiting its effectiveness in showcasing the reef’s splendour and providing educational content. Additionally, managing the extensive content was cumbersome and inefficient.
Solutions
We undertook a comprehensive discovery process to understand critical business needs and user requirements. The sitemap was restructured to prioritise crucial pages and identify optimal landing spots for traffic. We incorporated captivating visuals to highlight reef life, tourism, and educational content. Information architecture was reviewed, and tree testing was conducted to refine site structures, categorisation, and labels. Frequently used action links were surfaced for quick access.
Outcomes
The redesigned website significantly improved user experience, with enhanced content findability and streamlined navigation. Efficient site management became possible, reducing redundancy and maintenance efforts. Visitors and business operators can now seamlessly explore commercial, research, tourism, and educational resources. The new, visually stunning platform successfully engages and informs global audiences, celebrating the reef’s complexity and beauty.
