Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA

Client

Koala

Services

eCommerce

Year

2024

Overview

Elevating Koala’s branding through a world-class redesign

Establishing a strong digital brand begins with a best-in-class user experience. Koala’s new website, redesigned for Japan, Australia, and the USA, offers intuitive navigation, immersive product showcases, and bespoke configuration options. This comprehensive redesign addressed inconsistent UX and global branding issues, elevating our brand and setting e-commerce benchmarks worldwide. The result is a seamless, engaging shopping experience that enhances user satisfaction, engagement, and conversion rates.

Challenges

Koala faced significant challenges with UX inconsistency and disparate UI patterns, resulting in a fragmented user experience. Inconsistent branding across regions damaged Koala’s image and eroded customer trust. Additionally, there was a lack of visual presentation to elevate the quality of the product and brand, hindering the overall user experience and brand perception.

Solutions

We created a global design system to ensure consistency across regions. By conducting user testing and applying industry best practices, we optimised category and product detail pages. We also developed a seamless checkout experience. Contributions to the UI library and design system further enhanced design efficiency and brand consistency, elevating the overall user experience.

Outcomes

To measure the redesign’s impact, we will focus on metrics such as user satisfaction, engagement, and conversion rates. Gathering user feedback through surveys, usability testing, and analytics will provide insights into the site’s performance. These metrics will help us evaluate the success of the redesign and guide continuous improvements.

Gallery

Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Product detail page (PDP), Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Product detail page (PDP), Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Product detail page (PDP), Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture Branding, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture Branding, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture Branding, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Checkout, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Checkout, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Checkout, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Design System, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Design System, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Design System, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Category Page, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Category Page, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Category Page, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA

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©2024 CRAFTED WITH CARE BY JOE

©2024 CRAFTED WITH CARE BY JOE

©2024 CRAFTED WITH CARE BY JOE