One brand experience across three markets.
Koala had scaled into three markets, but the online experience hadn't kept pace. We redesigned the full e-commerce journey and built a global design system so AU, JP, and US finally spoke the same language.
Company
Koala
Year
2024
Expertise
Ecommerce
Design system
UX/UI design
eCommerce Design
A shopping experience worth the brand.
We redesigned every key page - homepage, category listings, product detail pages, and checkout - across all three markets. Product pages got the biggest overhaul: immersive galleries, clearer configuration options for things like mattress firmness and sofa fabrics, and trust signals placed where shoppers actually hesitate. The checkout was stripped back to remove unnecessary steps.
Every decision was informed by Contentsquare session data, customer service feedback, and Baymard e-commerce research.
Impact
Markets unified under one design system - AU, JP, US
Components built for the global UI library
End-to-end redesign from homepage to post-purchase
System now maintained by Koala's internal team
Design System
A shopping experience worth the brand.
As the product pages took shape, we built a global component library alongside them - not as an afterthought, but as part of the process. Reusable components, clear naming conventions, and documentation that engineers could follow without guessing. The goal: Koala's team ships new pages and features on their own, with consistency baked in.
Design System
A shopping experience worth the brand.
We redesigned the full journey - homepage, category pages, product detail pages, and checkout - then wrapped it all in a global design system that each region could adapt without breaking consistency. The product pages got the biggest overhaul: immersive image galleries, clearer configuration options, and trust signals placed where shoppers actually hesitate. The checkout was stripped back and simplified, removing unnecessary steps that were costing conversions.
Impact
The design system wasn't just a Figma file - it was built to be practical. Reusable components, clear naming conventions, and documentation that engineers could follow without guessing. The goal was simple: Koala's team should be able to ship new pages and features without needing to come back to us for every screen. That's what a good handover looks like.
