Furniture made GOOD

A comprehensive e-commerce transformation across Australia, Japan and USA

Company

Koala

Year

2024

Expertise

eCommerce Website Design

Design System

Product UX/UI Design

Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA

01 Overview

Establishing a strong digital brand begins with a best-in-class user experience. Koala’s new website, redesigned for Australia, Japan and the USA, offers intuitive navigation, immersive product showcases, and bespoke configuration options.

This comprehensive redesign addressed inconsistent UX and global branding issues, elevating our brand and setting e-commerce benchmarks worldwide.

02 Challenge

Koala faced significant UX inconsistencies and disparate UI patterns, leading to a fragmented user experience and inconsistent branding across regions. This damaged the brand’s image, eroded customer trust, and lacked a premium look and feel, forcing the company to compete with other brands by using discount strategies.

03 Solution

We created a global design system to ensure consistency across regions. Collaborating with the customer service team, we identified problem areas and analysed shopper behaviours using Contentsquare.

We validated design decisions with Baymard research findings and applied high-performing e-commerce designs. Through user testing and industry best practices, we optimised homepage, category, product detail pages and developed a seamless checkout experience.

Enhancements to the UI library and design system improved design efficiency and ensured brand consistency.

04 Impact

While it’s too early for definitive results, initial feedback indicates outstanding outcomes. The redesign is well-positioned to drive future growth and enhance customer engagement.

To evaluate success, we will focus on user satisfaction, engagement, and conversion rates, gathering insights through surveys, usability testing, and analytics to guide continuous improvements.

Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Product detail page (PDP), Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Product detail page (PDP), Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture Branding, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture Branding, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Checkout, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Checkout, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Design System, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Design System, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Category Page, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Category Page, Koala Furniture - A Comprehensive E-commerce Transformation Across Australia, Japan and USA
Design System - Koala Furniture
Design System - Koala Furniture
B2B Page Design - Koala Furniture
B2B Page Design - Koala Furniture
Newsletter Design - Koala Furniture
Newsletter Design - Koala Furniture

Interested in working with us?

Studio JC is located on land belonging to the Whadjuk Noongar people, and we recognise their connection to country. Sovereignty was never ceded. Always was, always will be Aboriginal land.

© 2025 Studio Kaiju Pty Ltd

Interested in working with us?

Studio JC is located on land belonging to the Whadjuk Noongar people, and we recognise their connection to country. Sovereignty was never ceded. Always was, always will be Aboriginal land.

© 2025 Studio Kaiju Pty Ltd

Interested in working with us?

Studio JC is located on land belonging to the Whadjuk Noongar people, and we recognise their connection to country. Sovereignty was never ceded. Always was, always will be Aboriginal land.

© 2025 Studio Kaiju Pty Ltd