Furniture made GOOD
A comprehensive e-commerce transformation across Australia, Japan and USA
Company
Koala
Year
2024
Expertise
eCommerce Website Design
Design System
Product UX/UI Design
01 Overview
Establishing a strong digital brand begins with a best-in-class user experience. Koala’s new website, redesigned for Australia, Japan and the USA, offers intuitive navigation, immersive product showcases, and bespoke configuration options.
This comprehensive redesign addressed inconsistent UX and global branding issues, elevating our brand and setting e-commerce benchmarks worldwide.
02 Challenge
Koala faced significant UX inconsistencies and disparate UI patterns, leading to a fragmented user experience and inconsistent branding across regions. This damaged the brand’s image, eroded customer trust, and lacked a premium look and feel, forcing the company to compete with other brands by using discount strategies.
03 Solution
We created a global design system to ensure consistency across regions. Collaborating with the customer service team, we identified problem areas and analysed shopper behaviours using Contentsquare.
We validated design decisions with Baymard research findings and applied high-performing e-commerce designs. Through user testing and industry best practices, we optimised homepage, category, product detail pages and developed a seamless checkout experience.
Enhancements to the UI library and design system improved design efficiency and ensured brand consistency.
04 Impact
While it’s too early for definitive results, initial feedback indicates outstanding outcomes. The redesign is well-positioned to drive future growth and enhance customer engagement.
To evaluate success, we will focus on user satisfaction, engagement, and conversion rates, gathering insights through surveys, usability testing, and analytics to guide continuous improvements.