A simpler way to pick, order, and cook.
My Foodie Box had outgrown its original site - navigation was confusing, sign-up dropped users early, and 72% of traffic was on mobile with no proper mobile experience. We redesigned the full product from sign-up to checkout and built a design system to keep things consistent as the business grew.
Company
My Foodie Box
Year
2023
Expertise
Product UX/UI Design
Custom Web Design
Design System
Product Design
Every screen, rethought for how people actually order.
We rebuilt the core journey end to end. Navigation was split into separate paths for members and new visitors so neither group had to wade through content meant for the other. The sign-up flow was flipped - customers now pick their box first and we check delivery availability upfront, rather than letting people fill out a full form only to find out they can't get a delivery. Checkout was broken into clear steps to cut cognitive load, especially on mobile where most orders happen. Account management was simplified so members could update details, skip weeks, or swap meals without calling support.
Impact
Of users on mobile - now with a proper experience
Support calls thanks to self-serve account management
Delivery checks stop wasted sign-ups before they start
Checkout with reduced steps and clearer error handling
Mobile & Design System
Built for the phone first, consistent everywhere.
With nearly three-quarters of users on mobile, every component was designed phone-first and scaled up from there. We built a shared design system alongside the redesign — consistent patterns for cards, forms, buttons, and navigation — so new pages and features wouldn't drift back into the inconsistency that caused problems in the first place.
