Helping WA parents find the right speech therapist, faster.
PSPAWA's website was outdated, hard to use on mobile, and made it difficult for parents to find a therapist or for members to manage their profiles. We redesigned the site around its two core jobs - connecting families with the right therapist, and giving members a simple way to manage memberships and bookings.
Company
PSPAWA (Private Speech Pathologists Association of WA)
Year
2021
Expertise
Custom Web Design
Product UX/UI Design
Web Design
Two audiences, one clear experience.
The site serves two very different groups: parents searching for a speech therapist, and practising therapists who are members of the association. We designed separate pathways for each - parents land on a search-first experience that filters by location, specialisation, and availability, while members get a streamlined dashboard for renewals, profile updates, and appointment management. The therapist directory was rebuilt from scratch with proper search, individual profiles, and direct booking. Everything was designed mobile-first, since most parents are searching from their phones between school runs.
Impact
Membership sign-ups after launch
For parents to search, filter, and book appointments
Manual processing - renewals and payments now self-serve
First design for parents browsing on the go
Style Guide
A foundation the committee can maintain.
PSPAWA is run by a volunteer committee, not a full-time digital team. We created a simple style guide covering colours, typography, components, and layout patterns - clear enough that anyone on the committee could update content or add pages without the design falling apart. The goal was to hand over something sustainable, not something that needed a designer on call.
