My Foodie Box
- Information architecture
- Responsive web design
- UX/UI design
- Design system
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- Offered a streamlined sign-up starting point - all sign-ups start with selecting the box - and removed the unnecessary log-in and duplicated meal box selection step
- Identified whether the meal box can be delivered to the customer's location in the early stage. Provided alternatives when the meal box cannot be delivered to the user's area - in this case, notifying the customer when My Foodie Box expands the delivery area to their suburbs. Furthermore, My Foodie Box can use this information for future delivery area planning, identifying which area is worth delivering to.
- Split the checkout into separate steps. This approach brings many benefits for the user and business; some of which are:
- Reduces users' cognitive load – if there is less stuff on the screen and only one choice to make, then friction is reduced to a minimum.
- Easy error handling – when the user fills out a small form, errors are caught and presented early and clearly.
- Scrolling is reduced. It works well, particularly on mobile; the call-to-action is more likely to appear above the fold, which reinforces the requirements, making it easier to proceed.