The Product Shipping Engine

Ship product features faster. Without hiring a design team.

Embedded design support for funded SaaS teams. Plug senior UX into your build process and start shipping within two weeks - or get half your money back.

See the two tiers

How it works

The Product Shipping Engine

Ship product features faster. Without hiring a design team.

Embedded design support for funded SaaS teams. Plug senior UX into your build process and start shipping within two weeks - or get half your money back.

See the two tiers

How it works

The Product Shipping Engine

Ship product features faster. Without hiring a design team.

Embedded design support for funded SaaS teams. Plug senior UX into your build process and start shipping within two weeks - or get half your money back.

See the two tiers

How it works

The problem

Design is the bottleneck. And it is costing you weeks.

You are scaling. Funding is in. The roadmap is full. But every feature ships late, devs are blocked waiting on screens, and the product is starting to feel held together with tape.

Weeks

You are scaling. Funding is in. The roadmap is full. But every feature ships late, devs are blocked waiting on screens, and the product is starting to feel held together with tape.

$160k+

to hire a senior designer in Australia, plus 3-6 months to find one

Patchy

UX that erodes conversion and confuses your customers

The promise

Ship features within two weeks. Or half your money back.

I plug into your team and run the Embedded Design Engine. A simple three-step system that gets design out of the way and your devs back to building.

Diagnose

UX audit dashboard with usability score and prioritised list of critical issues

I audit your current UX, workflows, and bottlenecks. Where is design slowing you down? Where is the product losing users? You get a clear picture of what to fix first.

Streamline

Design system component library showing button and badge variants ready for reuse

I tighten user flows, wireframes, and your design system so design stops blocking development. Reusable patterns, fewer one-offs, faster decisions.

Execute

Production-ready design system file with typography, colour, and components marked dev-ready

I deliver high-fidelity UI, dev-ready handoff, and ongoing support. One workstream at a time, updates every few days, no surprises.

Diagnose

I audit your current UX, workflows, and bottlenecks. Where is design slowing you down? Where is the product losing users? You get a clear picture of what to fix first.

Streamline

I tighten user flows, wireframes, and your design system so design stops blocking development. Reusable patterns, fewer one-offs, faster decisions.

Execute

I deliver high-fidelity UI, dev-ready handoff, and ongoing support. One workstream at a time, updates every few days, no surprises.

Diagnose

I audit your current UX, workflows, and bottlenecks. Where is design slowing you down? Where is the product losing users? You get a clear picture of what to fix first.

Streamline

I tighten user flows, wireframes, and your design system so design stops blocking development. Reusable patterns, fewer one-offs, faster decisions.

Execute

I deliver high-fidelity UI, dev-ready handoff, and ongoing support. One workstream at a time, updates every few days, no surprises.

The guarantee

Ship faster in two weeks. Or get half your money back.

By week two, you will have design output your team can build from and visible momentum toward shipping faster. If you are not seeing that, I refund half your first month.

The guarantee

Ship faster in two weeks. Or get half your money back.

By week two, you will have design output your team can build from and visible momentum toward shipping faster. If you are not seeing that, I refund half your first month.

Pricing

Pick the rhythm that fits your team.

Same senior output, different cadence. Move up or down as your needs change. Pause anytime with two weeks' notice.

Embedded

High-touch. Built for teams in active build mode.

$10k

/ mo + GST

Joe Chiang, Principe Designer & Founder at Studio JC

Book a fit call

BEST FOR

Funded SaaS teams shipping weekly. Need senior design plugged into the team, not orbiting it.

INCLUDES

1 active workstream at a time

Priority turnaround, 1-3 business days

Weekly sync call (Google Meet)

Async video walkthroughs (Tella)

Direct Slack access (responses within 4 hrs)

Unlimited revisions on active work

Design system contributions

Dev-ready Figma handoff

Pause or cancel anytime

Embedded

High-touch. Built for teams in active build mode.

$10k

/ mo + GST

Book a fit call

BEST FOR

Funded SaaS teams shipping weekly. Need senior design plugged into the team, not orbiting it.

INCLUDES

1 active workstream at a time

Priority turnaround, 1-3 business days

Weekly sync call (Google Meet)

Async video walkthroughs (Tella)

Direct Slack access (responses within 4 hrs)

Unlimited revisions on active work

Design system contributions

Dev-ready Figma handoff

Pause or cancel anytime

Embedded

High-touch. Built for teams in active build mode.

$10k

/ mo + GST

Book a fit call

BEST FOR

Funded SaaS teams shipping weekly. Need senior design plugged into the team, not orbiting it.

INCLUDES

1 active workstream at a time

Priority turnaround, 1-3 business days

Weekly sync call (Google Meet)

Async video walkthroughs (Tella)

Direct Slack access (responses within 4 hrs)

Unlimited revisions on active work

Design system contributions

Dev-ready Figma handoff

Pause or cancel anytime

Async

Lighter. Built for teams with steady cadence.

$7k

/ mo + GST

Book a fit call

BEST FOR

Product teams with predictable design needs. Want senior output without the meeting load.

INCLUDES

1 active workstream at a time

2-5 business day turnaround

No live calls (async-first)

Async video walkthroughs (Tella)

Slack access (responses within 1 business day)

Unlimited revisions on active work

Design system contributions

Dev-ready Figma handoff

Pause or cancel anytime

Async

Lighter. Built for teams with steady cadence.

$7k

/ mo + GST

Book a fit call

BEST FOR

Product teams with predictable design needs. Want senior output without the meeting load.

INCLUDES

1 active workstream at a time

2-5 business day turnaround

No live calls (async-first)

Async video walkthroughs (Tella)

Slack access (responses within 1 business day)

Unlimited revisions on active work

Design system contributions

Dev-ready Figma handoff

Pause or cancel anytime

Async

Lighter. Built for teams with steady cadence.

$7k

/ mo + GST

Book a fit call

BEST FOR

Product teams with predictable design needs. Want senior output without the meeting load.

INCLUDES

1 active workstream at a time

2-5 business day turnaround

No live calls (async-first)

Async video walkthroughs (Tella)

Slack access (responses within 1 business day)

Unlimited revisions on active work

Design system contributions

Dev-ready Figma handoff

Pause or cancel anytime

All prices in AUD. Secured by Stripe.

What you actually get

Outcomes, not just deliverables.

You are scaling. Funding is in. The roadmap is full. But every feature ships late, devs are blocked waiting on screens, and the product is starting to feel held together with tape.

Know what is hurting your product

UX audit, user research, and competitor benchmarking. No more guessing where the friction lives.

Test ideas before dev wastes time

Wireframes and user flows that surface assumptions early. Cheaper to fix in Figma than in code.

Ship UI your team can build today

High-fidelity, dev-ready interfaces. No back-and-forth, no half-finished screens.

Keep the product consistent as it scales

Reusable components and design system patterns. Your team moves faster, the product stays cohesive.

Validate before you invest

Interactive prototypes and lightweight user testing. Catch the wrong turn before it costs a sprint.

Smooth, fast handoff

Clean Figma files with specs, assets, and documentation. Engineering picks it up and runs.

The guarantee

Ship faster in two weeks. Or get half your money back.

By week two, you will have design output your team can build from and visible momentum toward shipping faster. If you are not seeing that, I refund half your first month.

How we work together

From first call to first ship.

I plug into your team and run the Embedded Design Engine. A simple three-step system that gets design out of the way and your devs back to building.

Week 0

Fit call

A free 30-minute call to check we are a good match. If we are not, I will say so and point you to someone better.

Week 1

Kickoff and diagnose

Figma file showing onboarding funnel audit with drop-off rates and team annotations

Slack and Figma set up. UX audit, workflow mapping, and the first slice of design output for your team to build from.

Week 2

First ship

Figma prototype with collaborator cursors reviewing the dev-ready first version

Dev-ready Figma in your team's hands. You see real momentum. The two-week guarantee triggers here.

Ongoing

Embedded execution

Tella video update walking through week 4 progress on checkout v2

One active workstream at a time. Updates every 2 or 4 business days depending on tier. Async video walkthroughs, weekly sync if you are on Embedded.

Week 0

Fit call

A free 30-minute call to check we are a good match. If we are not, I will say so and point you to someone better.

Week 1

Kickoff and diagnose

Slack and Figma set up. UX audit, workflow mapping, and the first slice of design output for your team to build from.

Week 2

First ship

Dev-ready Figma in your team's hands. You see real momentum. The two-week guarantee triggers here.

Ongoing

Embedded execution

One active workstream at a time. Updates every 2 or 4 business days depending on tier. Async video walkthroughs, weekly sync if you are on Embedded.

Week 0

Fit call

A free 30-minute call to check we are a good match. If we are not, I will say so and point you to someone better.

Week 1

Kickoff and diagnose

Slack and Figma set up. UX audit, workflow mapping, and the first slice of design output for your team to build from.

Week 2

First ship

Dev-ready Figma in your team's hands. You see real momentum. The two-week guarantee triggers here.

Ongoing

Embedded execution

One active workstream at a time. Updates every 2 or 4 business days depending on tier. Async video walkthroughs, weekly sync if you are on Embedded.

The guarantee

Ship faster in two weeks. Or get half your money back.

By week two, you will have design output your team can build from and visible momentum toward shipping faster. If you are not seeing that, I refund half your first month.

Is this for you?

Honest about who this fits.

This is for you if

You are a funded SaaS team scaling fast

You have a product team but no senior designer

You are preparing for fundraising or a major launch

You need senior UX without a six-month hiring process

You want a partner, not a freelancer who disappears

This is for you if

You are a funded SaaS team scaling fast

You have a product team but no senior designer

You are preparing for fundraising or a major launch

You need senior UX without a six-month hiring process

You want a partner, not a freelancer who disappears

Not the right fit if

You need brand identity or logo work (this is product-focused)

You are pre-funding without a real design budget

You want a full agency stack (strategy, branding, dev, marketing)

You only need a one-off marketing site (separate package for that)

You want a designer who just takes orders without pushback

Testimonial

"Joe quickly grasped our technical concepts and delivered high-quality designs, streamlining our product development."

Fraser Ricupero

Co-Founder, Common Fate

FAQs

You asked.

We answered.

Unsure if this is the right fit for you?

How fast can we actually start?

What does '1 workstream at a time' mean?

Why not just hire a full-time designer?

What if I need to pause?

What's the difference between Embedded and Async?

Do you only work with SaaS?

Are you the one actually doing the work?

FAQs

You asked.

We answered.

Unsure if this is the right fit for you?

How fast can we actually start?

What does '1 workstream at a time' mean?

Why not just hire a full-time designer?

What if I need to pause?

What's the difference between Embedded and Async?

Do you only work with SaaS?

Are you the one actually doing the work?

FAQs

You asked.

We answered.

Unsure if this is the right fit for you?

How fast can we actually start?

What does '1 workstream at a time' mean?

Why not just hire a full-time designer?

What if I need to pause?

What's the difference between Embedded and Async?

Do you only work with SaaS?

Are you the one actually doing the work?

Ready to start?

Let's see if we are a good fit.

Free 30-minute call. I'll ask about your team and roadmap, you'll get a straight answer on whether this is the right move. No sales pressure, no follow-up campaigns.

Ready to start?

Let's see if we are a good fit.

Free 30-minute call. I'll ask about your team and roadmap, you'll get a straight answer on whether this is the right move. No sales pressure, no follow-up campaigns.

Ready to start?

Let's see if we are a good fit.

Free 30-minute call. I'll ask about your team and roadmap, you'll get a straight answer on whether this is the right move. No sales pressure, no follow-up campaigns.